DATA INTEGRATION
UNIFY YOUR BUSINESS
60%
INCREASE IN VISIBILITY
35%
UPLIFT IN SALES
25%
GROWTH IN REVENUE
OUR COMPREHENSIVE DATA INTEGRATION SERVICES INCLUDE
CRM Integration and Synchronization
Your CRM is your business nerve center, but it's only effective when connected to other critical systems. We integrate CRMs like Salesforce, HubSpot, Zoho, and Pipedrive with marketing automation platforms, e-commerce systems, customer support tools, accounting software, and communication platforms. Automated synchronization ensures your sales team always has complete, current customer information without manual data entry.
Marketing Technology Stack Integration
Marketing teams juggle numerous platforms that need to work together seamlessly. We connect email marketing platforms (Mailchimp, Klaviyo, ActiveCampaign), social media management tools, advertising platforms (Google Ads, Facebook Ads), analytics tools (Google Analytics, Mixpanel), and landing page builders. Integrated marketing stacks enable sophisticated attribution, personalization, and automation that drives better results.
E-Commerce Data Integration
E-commerce businesses require real-time data flows between multiple systems. We integrate platforms like Shopify, WooCommerce, BigCommerce, and Magento with inventory management systems, shipping and fulfillment platforms, accounting software, customer service tools, and marketing automation. Seamless integration reduces errors, prevents overselling, and creates exceptional customer experiences.
API Development and Custom Integrations
When pre-built connectors don't exist or don't meet your needs, we develop custom API integrations. Our development team creates robust, scalable connections between any systems with APIs, builds middleware for complex data transformations, implements webhook-based real-time updates, and ensures security and compliance throughout. Custom integrations solve unique business challenges that off-the-shelf solutions can't address.
Database Integration and Data Warehousing
Consolidate data from multiple sources into unified databases or data warehouses. We design and implement database integration architectures, build ETL (Extract, Transform, Load) pipelines, create data warehouses for analytics and business intelligence, implement data lake solutions for large-scale data storage, and ensure data quality and consistency across sources. Centralized data enables advanced analytics and AI-powered insights.
Real-Time Data Synchronization
Some business processes demand instant data updates. We implement real-time synchronization between critical systems using webhook triggers, event-driven architectures, streaming data pipelines, and API-based real-time updates. Real-time integration ensures your team works with current information and automated workflows execute instantly.
OUR DATA INTEGRATION PROCESS
Discovery and Assessment Phase
We begin by understanding your complete technology ecosystem through system inventory and documentation, current data flow mapping, pain point identification, integration requirement gathering, and technical architecture review. Comprehensive discovery ensures we design integration solutions that address your actual needs.
Strategy and Architecture Design
Based on discovery findings, we develop integration strategy including architecture design and technology selection, data flow design and modeling, security and compliance planning, scalability and performance considerations, and phased implementation roadmap. Strategic planning prevents costly mistakes and ensures long-term success.
Development and Configuration
Our technical team implements your integration solution through connector configuration or custom development, data mapping and transformation rules, error handling and logging implementation, security and authentication setup, and comprehensive testing across scenarios. Rigorous development standards ensure reliable, maintainable integrations.
Testing and Quality Assurance
Before deploying to production, we conduct extensive testing including functional testing of all data flows, error handling and edge case testing, performance and load testing, security and authentication verification, and user acceptance testing. Thorough testing prevents production issues and ensures reliability.
Data integration pricing varies significantly based on complexity, number of systems, data volume, and customization requirements. Investment depends on integration complexity (simple two-system vs. enterprise-wide), whether pre-built connectors exist or custom development is required, data transformation and mapping complexity, real-time vs. batch processing needs, and ongoing maintenance and support requirements.
Typical Investment Ranges:
Simple Integration Projects: Starting at $1,500
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Connect 2-3 systems
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Using pre-built connectors
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Basic data mapping
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Standard setup and testing
Moderate Integration Projects: Starting at $2,500
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Connect 4-7 systems
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Mix of pre-built and custom connectors
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Complex data transformations
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Advanced workflow automation
Enterprise Integration
Solutions:
Custom pricing
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8+ system integrations
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Extensive custom development
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Real-time synchronization
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Data warehousing and analytics
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Dedicated support
Ongoing Maintenance and Support: Customizable
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Monitoring and error resolution
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Performance optimization
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Updates for system changes
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Technical support
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Monthly reporting
We provide transparent proposals detailing scope, technology approach, timeline, and investment before beginning any project.
The Pufferfish Media Social Media Management Process
Month 1: Foundation & Strategy We start by conducting a comprehensive social media audit, developing your content strategy, setting up analytics tracking, and creating your first month's content calendar. This foundation ensures we're building on solid ground.
Months 2-3: Optimization & Growth
As we gather performance data, we refine content approaches, identify high-performing content types, optimize posting schedules, and scale what's working while eliminating what isn't. This is where momentum builds.
Month 4+: Sustained Growth & Innovation
With a proven strategy in place, we focus on sustained growth, testing new content formats and platform features, expanding reach, and continuously improving ROI. Social media success is a marathon, not a sprint.
Industries We Serve
Our social media management services benefit businesses across diverse industries including retail and e-commerce, professional services, healthcare and wellness, restaurants and hospitality, real estate, B2B technology, nonprofit organizations, and local service businesses. We adapt our strategies to match your industry's unique social media landscape and audience expectations.
Integration Technologies and Platforms We Work With
Our data integration expertise spans numerous platforms and technologies including iPaaS platforms (Zapier, Make, Workato, Tray.io, MuleSoft), CRM systems (Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics), marketing automation (Marketo, Pardot, ActiveCampaign, Mailchimp, Klaviyo), e-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce), databases (PostgreSQL, MySQL, MongoDB, SQL Server), cloud platforms (AWS, Google Cloud, Azure), and custom API development (REST, GraphQL, SOAP, webhooks).
We select technologies based on your specific requirements, existing systems, budget, and long-term strategy rather than forcing every solution into the same approach.
Why Choose Pufferfish Media for Data Integration?
Business-First Approach
We're not just technical experts—we understand business processes and how data integration drives operational improvement. Every integration we design considers business workflows, user experience, and ROI. We solve business problems, not just technical challenges.
Platform Agnostic Expertise
We work with all major platforms and technologies without vendor bias. Our recommendations are based solely on what's best for your situation, whether that's a no-code iPaaS solution, custom API development, or hybrid approach.
Security and Compliance Focus
Data security isn't optional. We implement encryption in transit and at rest, secure authentication and authorization, compliance with regulations (GDPR, CCPA, HIPAA, SOC 2), audit logging and monitoring, and regular security reviews. Your data remains protected throughout integration.
Scalable and Maintainable Solutions
We build integrations that grow with your business through modular architectures that accommodate change, comprehensive documentation for future developers, error handling and logging for troubleshooting, monitoring and alerting for proactive maintenance, and performance optimization for scale.
Transparent Communication
Technical projects can feel like black boxes. We maintain clear communication through regular progress updates, plain-language explanations of technical concepts, collaborative problem-solving, realistic timelines and expectations, and honest assessments when challenges arise.
Frequently asked questions
Data Integration Services That Unify Your Business Systems and Unlock Growth
Is your team wasting hours manually transferring data between systems? Are you making decisions based on outdated or incomplete information scattered across disconnected platforms? Do critical customer details live in one system while your marketing team works from another?
Data silos aren't just frustrating—they're costing you money, time, and opportunities. At Pufferfish Media, our data integration services connect your disparate business systems into a unified, automated ecosystem where information flows seamlessly, enabling real-time insights and operational efficiency that drives growth.
What Is Data Integration and Why Does It Matter?
Data integration is the process of combining data from different sources into a unified, accessible view. Rather than having customer information in your CRM, sales data in your e-commerce platform, marketing metrics in another tool, and financial data in yet another system, data integration creates a single source of truth where all your business-critical information works together.
Modern businesses use an average of 110 different SaaS applications. Without proper integration, this creates data silos that lead to manual data entry errors, duplicated effort across teams, delayed or inaccurate reporting, incomplete customer views, and missed opportunities from disconnected systems. Effective data integration eliminates these problems while enabling automation, improving decision-making, and creating operational efficiency that scales with your business.