DIGITAL ADVERTISING
MANAGEMENT SERVICES
Strategy and Planning Phase
Every successful campaign starts with strategy. We conduct comprehensive business analysis, competitor research, audience identification, and goal setting. We determine the right platforms, budget allocation, and key performance indicators before launching any campaigns.
Campaign Development and Launch
Our team develops campaign structures, creates targeting parameters, writes persuasive ad copy, designs eye-catching creative, sets up conversion tracking, and implements tracking pixels. We ensure proper technical setup so you have accurate data from day one.
Reporting and Communication
Transparency is fundamental to our approach. You'll receive detailed monthly reports showing spend, impressions, clicks, conversions, cost per acquisition, return on ad spend, and other metrics that matter to your business. We translate data into actionable insights and recommendations.
Active Management and Optimization
Paid advertising requires constant attention. We monitor performance daily, adjust bids to maximize ROI, pause underperforming ads, scale winning campaigns, test new creative variations, and refine targeting based on performance data. Active management is what separates profitable campaigns from money pits.
Digital Advertising Services That Deliver Immediate Results and Maximum ROI
Tired of throwing money at digital ads with little to show for it? You're not alone. Many businesses waste thousands on poorly targeted campaigns, generic ad copy, and unoptimized landing pages that fail to convert clicks into customers.
At Pufferfish Media, we transform digital advertising from a budget drain into a predictable growth engine. Our digital advertising services combine strategic targeting, compelling creative, data-driven optimization, and conversion tracking to ensure every dollar you spend works harder to grow your business.
What Is Digital Advertising Management?
Digital advertising management goes far beyond setting up a few ads and hoping for the best. It's a sophisticated process that involves strategic campaign planning, audience research and targeting, ad creative development, bid management, landing page optimization, A/B testing, performance tracking, and continuous optimization based on real-time data.
Professional digital advertising management means having experts who understand platform algorithms, audience psychology, conversion optimization, and data analysis working to maximize your return on ad spend (ROAS). We don't just run ads—we engineer profit-generating systems.
OUR DIGITAL ADVERTISING MANAGEMENT PROCESS
60%
INCREASE IN VISIBILITY
35%
UPLIFT IN SALES
25%
GROWTH IN REVENUE
Our Digital Advertising Services
Google Ads Management (PPC)
Capture high-intent customers actively searching for your products or services. Our Google Ads management includes search campaigns, display advertising, shopping ads for e-commerce, remarketing campaigns, and YouTube advertising. We handle keyword research, ad copywriting, bid optimization, and conversion tracking to ensure your ads appear in front of ready-to-buy customers.
Facebook and Instagram Advertising
Reach your ideal customers where they spend their time. Our Facebook and Instagram ad management leverages advanced targeting options including demographics, interests, behaviors, and lookalike audiences. We create scroll-stopping creative, write compelling ad copy, and optimize campaigns for awareness, engagement, traffic, leads, or sales.
LinkedIn Advertising
Connect with decision-makers and professionals in your industry. LinkedIn advertising is particularly powerful for B2B companies, professional services, and high-ticket offerings. Our LinkedIn ad campaigns target by job title, company size, industry, seniority, and more to reach the exact professionals who need your solutions.
TikTok and Emerging Platform Advertising
Stay ahead of the curve with advertising on emerging platforms. TikTok's explosive growth presents unique opportunities to reach younger audiences with creative, authentic content. We develop platform-specific strategies that leverage trending formats and native advertising styles.
Remarketing and Retargeting Campaigns
Most website visitors don't convert on their first visit. Remarketing campaigns keep your brand in front of potential customers as they browse the web, dramatically increasing conversion rates. We create sophisticated remarketing sequences that nurture prospects from awareness to purchase.
Landing Page Optimization
Driving traffic is only half the battle—converting that traffic is where ROI lives. Our landing page optimization ensures your paid traffic arrives at pages specifically designed to convert. We test headlines, copy, images, forms, and calls-to-action to maximize conversion rates and lower your cost per acquisition.
Platforms We Advertise On
Our digital advertising expertise spans all major platforms including Google Ads (Search, Display, Shopping, YouTube), Facebook and Instagram Ads, LinkedIn Ads, X Ads, TikTok Ads, Pinterest Ads, Microsoft Advertising (Bing Ads), and Snapchat Ads. We recommend platforms based on where your target audience is most active and receptive.
Industries We Serve
Our digital advertising expertise serves diverse industries including e-commerce and retail, professional services (legal, accounting, consulting), healthcare and medical practices, home services (HVAC, plumbing, landscaping), real estate, technology and SaaS, restaurants and hospitality, education and training, B2B services, and local service businesses. We adapt strategies to match industry-specific customer behavior and competition.
Digital Advertising Investment and Pricing
Our digital advertising management fees are separate from your ad spend (the money paid directly to Google, Facebook, etc.). Management fees typically range from a percentage of ad spend to flat monthly retainers depending on budget size and campaign complexity.
Typical Structure:
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Ad Spend: Your budget paid directly to advertising platforms (we recommend minimum $1,500-$2,500/month for meaningful results)
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Management Fee: 15% of ad spend or a custom monthly retainer
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Setup Fee: One-time fee for new accounts (includes strategy, account setup, tracking implementation, initial creative)
We provide transparent proposals that clearly separate ad spend from management fees, so you always know exactly what you're investing.
Industries We Serve
Our digital advertising expertise serves diverse industries including e-commerce and retail, professional services (legal, accounting, consulting), healthcare and medical practices, home services (HVAC, plumbing, landscaping), real estate, technology and SaaS, restaurants and hospitality, education and training, B2B services, and local service businesses. We adapt strategies to match industry-specific customer behavior and competition.
Ready to Scale Your Business with Digital Advertising?
Stop wasting money on ineffective advertising. Partner with Pufferfish Media and discover what happens when experienced advertising professionals focus on maximizing your return on ad spend and driving predictable, profitable growth.
Get Your Free Advertising Audit:
Contact us today for a complimentary audit of your current advertising efforts (or discussion of opportunities if you're new to digital ads). We'll identify opportunities, provide honest feedback, and show you exactly how our digital advertising services can help you achieve your growth goals.